5/1 Toro Y Moi
5/10 Deathcab for Cutie, Hozier, Of Monsters and Men, Passion Pit, Walk the Moon, AWOLnation, Vance Joy
5/14 Matt & Kim
5/23 Pixies + TV On The Radio
6/2 Purity Ring
6/5-7 Governors Ball
6/27 Contemporary Color
7/21 Todd Terje
General Admission at GoogaMooga is free but attendees must register to obtain a ticket to the event; the festival has the capacity to host tens of thousands of food and music fans per day. Concessions in General Admission will be priced individually. There will also be a limited amount of tickets to a paid-for, all-inclusive experience: "Extra Mooga."
Extra Mooga will include performances by culinary luminary Anthony Bourdain and Parks and Recreation star and comedian Aziz Ansari as well as aDJ Set by James Murphy, (DFA Records / LCD Soundsystem).
Not sure if it's going to really be a festival....more like food and drink party with some bands playing. I bet there's a lot of local/small bands. Would be cool for a few big names though.
The music page says national and local artists, so I'm taking that as at least one bigish name. That will probably be my ultimate deciding factor of making the trip down. Definitely sounds like a fun time though!